Tuesday, July 26, 2011

Augmented Reality Advertising Takeover App Hacks Ads into Art

The Public Ad Campaign and The Heavy Projects have created an innovative and technological way to reclaim public space in the name of art - a smartphone application which hacks outdoor ads into works of Ron English, John Fekner, Posterboy and other artists.
Will Sherman tested the Augmented Reality Advertising Takeover app in Times Square. Check out the takeover after the jump!




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