Tuesday, March 29, 2011

Via Dimitri: Les Ateliers Ruby Featured in Chanel's Coco Mademoiselle Campaign

Our OTW Advocate Dimitri Coste is one busy guy. We haven't heard much from him lately because he's working on several different projects that will surface in the near future. Dimitri's brother, Jerome Coste, is an ambitious and busy guy as well. Jerome is the founder of luxury mobility accessory line Les Ateliers Ruby which Dimitri helps with in multiple ways - he assists the brand's PR efforts, shoots the campaigns, races under the Ruby colors and serves as a model for the leathers.
Les Ateliers Ruby brings something different to the world of motorcycles by presenting it as a safety apparatus and as a fashion accessory. The people over at Chanel took notice of Ruby and featured in their new campaign for the Coco Mademoiselle fragrance.

Take a look at this short film featuring actress Kiera Knightly riding a 750 Ducati while sporting Ruby's Belvedere helmet.

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